Today we are witnessing a change in the habits of consumers, who are increasingly demanding original, organic products.
This new consumer trend opens up new opportunities for farmers, with a better chance of being competitive on the market, using the traceability of their products as a great added value.
Revealing the origin of the agricultural product and its life cycle throughout the supply chain from the farm to the consumer’s plate is a significant sales argument.
The transparency and traceability of the product in the supply chain can be digitalized through smart contracts that can be registered in the blockchain.
Integration through a system of reporting and monitoring of IOT, remote sensing by drone equipped with multispectral sensors or the integration of sensors on the ground and in the plantations, record very important data flows such as the location of agricultural holdings, their state of health, the phytosanitary products used to treat diseases, the rate of soil erosion, the weather conditions, the quality of harvests.
The use of an AI system for big data processing and reporting can provide permanent, real-time access to information and facilitate decision pricing.